About me
Hi, I’m Leida, a biologist turned science writer. I excel at helping life science brands tell meaningful stories that connect with their audiences and guide them through the buyer's journey.
Experience
With a foundation in academic research, combined with agency and in-house writing experience, I excel at distilling complex science into impactful marketing collateral.
Formats I excel at
eBooks | Campaign copywriting |
Blog posts | Web copy |
Organic and paid social copy | Customer interviews |
Work experience
10x Genomics (2020—Present) | Associate Director, Marketing Content |
Takara Bio USA, Inc. (2016—20) | Senior Technical Writer |
CG Life (2015—16) | Public Relations Account Executive |
Certifications/courses
Leveraging AI for Enhanced Content Creation by Jordan Wilson |
The Expert SEO Content Writer Course by Julia McCoy |
Content Marketing University by Content Marketing Institute |
My education
Northwestern University | 2008—15 |
Clemson University | 2004—08 |
What I've written bout
Technologies/methods | Research areas |
Single cell sequencing | Cancer |
Spatial biology | Immunology |
Protein purification | Neuroscience |
Gene editing | Drug discovery and development |
Western blotting | |